Alireza Dehghan; najibe mohebbi; mahya barekat
Abstract
Stickers, as a part of visual communications in the Viber Instant transmitting messages, have become much popular and are now used extensively. It seems expression of emotion through stickers is more convenient than writing for the users. Up to know, we couldn’t find considerable academic research ...
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Stickers, as a part of visual communications in the Viber Instant transmitting messages, have become much popular and are now used extensively. It seems expression of emotion through stickers is more convenient than writing for the users. Up to know, we couldn’t find considerable academic research in the popularity of using stickers and its social consequences in Persian language. The authors of the present paper, to understand the meaning of the stickers in general and the kind of personality they display in particular. Analyzed a sample of ten stickers widely used by the viper instant messaging network users in 1393(Solar calendar). Our findings indicate that the studied stickers promote consumptive life style and reproduce a kind of specular society which is was originally suggested by Guy De Bore in 1960’s. Based on an analysis of a sample of ten stickers repeatedly circulated among Viber instant messaging network a group of predominately white, young, and lavish people in situations like shopping and travelling are passing time. As we understood the most important message of these stickers is excessive enjoyment.
Hadi khaniki; Mahya Barekat
Abstract
This article aims to study the representation of cultural values in computer games.We conducted a semiotic analysis on three computer games sponsored by three Iranian state organizations. The goal of the research was to investigate how Iranian game makers presented cultural values in the content of the ...
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This article aims to study the representation of cultural values in computer games.We conducted a semiotic analysis on three computer games sponsored by three Iranian state organizations. The goal of the research was to investigate how Iranian game makers presented cultural values in the content of the computer games. With a qualitative approach, we used Roland Barthes’ semiotic method to analyze cultural codes and Philip Tagg’s method to study media signs. The results indicate that the computer games did not use certain game capacities such as interactivity and player-made narrations. In terms of cultural values, the findings show that there is a close relationship between ideological content of the games and the cultural ideologies of the game producing organizations.
